In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
“[AN] ENTERTAINING CORPORATE HISTORY....PERMAN’S REPORTING IS CONSIDERABLE.”
NEW YORK TIMES BESTSELLER, FAST COMPANY’S TOP TEN BUSINESS BOOKS OF THE YEAR, AMAZON’S TOP TEN FOOD BOOKS OF THE YEAR, AND VANITY FAIR’S ‘HOT TYPE’ BOOKS.
The untold story of the renegade burger chain that evokes a passionate following unlike any other
In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.
Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family’s struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.
This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.